d&m hair design
d&m specialises in hair design for the fashion industry, providing designers and photographers with creative and innovative styles that not only match but amplify their collections and projects. Everything they design starts with the understanding that the final style has to match their client's designs, be contemporary and push the envelope of what is possible with hair. After their 11 year anniversary, they opted to give back to their industry by providing a valuable tool to their peers.
The challenge with this project was to provide a community focussed directory of creatives, but allow for each individual's work to stand out from the crowd. Our main focus was to convey the work first and directory second. Anchored with our new branding strategy we developed for d&m's own website, we leveraged the work of their community in dynamic displays of photography. By pairing back the design of the directory into clean typography, each individual's work is expressed loud and proud with the user not becoming oversaturated.
Christian F. Scott