New Territory is a globally operating digital studio specialising in the design, development and growth of high-quality web and graphic projects.
We can create complete digital experiences from beginning to end or own either part of the process. From conceptualisation through to implementation and management post launch, we have the capabilities to turn your vision into a platform that’s effective for your goals.
Research & Discovery
R&D allows us to shape the project expectations by mutually understanding the start and finish lines, outlining limitations against requirements and defining the goal-posts to ensure the project’s success for both the near and far future. Within this phase is where we benchmark against your competitors and the wider landscape of the industry, set horizons and developmental growth milestones, to ensure the foundations of the website are set up to grow and be flexible to the changing needs of your business - part of this is to ensure all wireframes are functional for present and future. We benchmark against reference websites to align design tastes, technological requirements and user interface decisions.
Content Direction & Strategy
We pride ourselves on our highly creative approach to problem-solving by finding innovative solutions to ensure that not only is your content optimised for engagement but it meets the wider aesthetic of the brand from a holistic performance perspective. With a client-centric approach to strategy, we collaboratively produce an informed content direction, designed to push the possibilities of growth and outreach - during this phase, the wider digital approach and aesthetic for all other online channels are considered and refined to ensure cohesive customer communications during all touch points. Every brand is unique, by defining what sets you apart, we can collaboratively generate a long-lasting, distinctive digital identity through the use of imagery, copywriting and interactive elements to construct a comprehensive and consistent personality across all your digital platforms.
Building dynamic experiences is at the core of what we do. We ensure everything we create is not only functional and meets the aesthetic of your brand but also excedes the expectations of the customer and provides a valuable experience across every touch point through considered information architecture and intuitive user pathways. User experience is the foundational key step in ensuring an unparalleled customer experience and influencing your return customer rate and word-of-mouth marketing. For us, UX is an ongoing process that starts in the early conception of a project and never stops. Continuous refinement based on feedback and data-led insights ensures that all flows, channels, and touchpoints within your funnel are continuously aligned, this iterative approach ensures that the user experience remains aligned with the needs of the target audience and meets their expectations.
Execution and aesthetics exist in harmony for us; if it’s not functional it’s not beautiful, and vice versa. Designing and constructing accessible, engaging and informed interfaces that optimise communication and conversions is at the heart of what we do. Crafting memorable user interfaces visually aligned to the aesthetic, feel and personality of the brand, honing in on a true-to-brand user experience to ensure a performance-orientated approach for optimised user accessibility, conversion optimisation and engagement is at the core of what we do. The implementation of the visual identity to not only the website interface but all digital touchpoints throughout the user journey is foundational to the customers' innate understanding, emotion and loyalty to your brand.
Serving as partners to many newly-formed and globally established clients, we have a wealth of experience building and growing highly customised, conversion-optimised ecommerce sites across most industries and business models (BtC, BtB, DtC, subscriptions). Utilising premium online commerce systems such as Shopify, Swell, Centra and Commerce Layer we can build to any scale and technology requirement.
Headless is a bleeding edge approach to web development that allows us to build highly customisable frontends for projects. With greater flexibility, we’re able to work around previous limitations, improving customer experience and providing optimal performance. With headless capabilities we can elevate your digital platform; creating enterprise level work for global scaling.
We can create software and interfaces of bespoke web apps to fulfil the specific needs of a business or brand whether it is a full service web application or a middle-ware integration between multiple services. Whether adjusting an existing app or wanting to build something new, we can deliver the necessary developments.
API / Middleware Integrations
Utilising APIs either directly or through custom middleware we can generate highly customised front-end capbilities or bespoke back of house business automations. These tools allow for greater efficiencies within client business models and cross-communications; ensuring users enjoy a seamless user experience.
If data is the core of your website, managing it is the key to unlocking your potential. We create and provide tools that help you understand and utilise the data within your workflow, allowing you to generate operational insights to maximise digital ROI. Having a robust data set is integral. We ensure that secure backups and redundancies are in place, and that these are adaptable to the privacy requirements of your industry and clients.
We provide comprehensive assistance across all digital channels, organic and paid alike, working closely with our Growth Clients to assess their current digital marketing setup. This enables us to offer high-value support while allowing them to focus on their core strengths. We continuously refine the customer journey across online channels, creating multiple pathways for different audience segments and opportunities for expanding reach without compromising user quality or brand messaging. Our strategies are finely tuned to align with clients' ambitions and upcoming initiatives, delivering brand-aligned performance and focused results.
Our optimisation efforts focus on both identifying potential handbrakes or barriers whilst also developing new features to allow for a refreshed and dynamic user experience. This process commences with a comprehensive state-of-play assessment, encompassing an in-depth audit of your website and business's performance compared to competitors, the broader industry, and global benchmarks. This mutual understanding serves as the foundation for determining the most effective methods and approaches customised to our clients needs.
With a focus on expanding the website’s potential, we ensure all relevant system, integrations and analytics tools are set-up and adhere to best practices within your digital project. Continuous monitoring of website performance is a cornerstone of our strategy, allowing for ongoing optimisations guided by real-time data insights into how various users are engaging with both current and new website features.
SEO & CRO
Using data analytics, keyword research and analysis of behavioural flows, we'll optimise your platform's SEO and CRO capabilities; helping your website reach its potential from the inside out. With our digital marketing expertise, we can improve your site's customer and user experience, along with organic search engine ranking and consumer engagement and retention amid shifting market trends.
Our paid advertising strategies are aligned to our clients priorities whilst designed to meticulously refine the entire customer journey by offering multiple conversion opportunities. We collaborate closely with our clients to make informed decisions about content, audience cohorts, and the overall customer funnel leading to website conversions. We not only expand your digital reach but focus on connecting you effectively with your desired target audience, ensuring growth in engaged and quality traffic. Our approach to paid advertising focuses on reaching new and engaged audiences, enhancing user quality, and ensuring brand alignment with campaign goals. We are committed to ensuring continuous optimisation across all campaigns to drive exceptional results.
Our approach is rooted in a thorough analysis of your current performance data, with a special emphasis on tools like Google Analytics 4 (GA4). Through an enriched data analytics deep-dive, we gain profound insights into user behaviour, pinpointing conversion hurdles, and uncovering opportunities for enhancement. Simultaneously, we strengthen our grasp of your brand's positioning and growth potential while undertaking and creating an understanding of quantitative data. This dual-pronged approach equips us to craft strategies that are not only well-informed but also highly effective, precisely tailored to your unique objectives and requirements.
Partners and Collaborators
We work with specialist partners from around the world, using our combined expertise to deliver on the specific needs of our clients using a dedicated workflow process.
We work collaboratively with our clients and partner design studios to form a rich understanding of their needs and goals. To each project we apply our own experience, our practical design philosophies, data awareness and performance orientated approach to meet the project's requirements.
As a forward-thinking, independent studio we work with people and businesses that share our values and desire to create meaningful connections through impactful design.
We regularly engage in initiatives beyond our paid work by donating our time, skills, and resources to help support various causes. This includes volunteering, pro-bono work, donating money or services and offering our equipment to support community projects. By leveraging our expertise and resources, we drive meaningful impact in the communities around us.
Service to our communities allows us to benefit our world in more ways than just for pure financial gain. As a studio, we contribute or donate to charitable causes on a regular schedule.
This initiative is our way of celebrating the immeasurable impact art has on the philosophy and practice of our studio.
Alexander is a multi-disciplined photographer, videographer and musician. Alexander has utilised is unique style in work for brands such as Paris Georgia, Off-White and Louis Vuitton in the course of his career.Website
As a director and stills photographer Josiah has a varied body of work across commercial and creative platforms; all of which have a focus on stylistic naturalism. The stripped back design of this portfolio site allows the captivating imagery to speak for itself, whilst mirroring his signature style.Website