Journal

We're proud to announce that New Territory has achieved Shopify Premier Partner status.

Paul Phanoulas joined the Digital judging panel at the 2026 Best Design Awards in Aotearoa.

An interactive Shopify tool for mixing and matching By Pariah’s signature ring stacks.

We joined Porter James and Global-e to discuss trust and growth in new markets.

What Rhode and Birkenstock reveal about why people choose brands as well as products.

New Territory has reached the Plus tier of the Shopify Partner Program.

How visual patterns and different kinds of thinking shape what people notice and decide.

How useful content helps brands earn trust, tell their story and build a community.

How points, tiers and member perks give customers a reason to return to your online store.

How augmented reality lets shoppers try on products and see how furniture fits at home.

Exploring six reasons why you might want to think twice before embracing headless commerce.

How the halo effect, Hick’s Law and other design principles shape what people do online.

How we set website priorities and turn them into a plan for content, features and performance.

Where AI can help digital designers and where creative judgement still shapes the work.

How headless fits into Jamstack and what you gain or give up by moving away from a traditional build.

A year after relaunching Simon James on Shopify, we revisit the design and what changed.