Work

Most eyewear brands are built for the looking. Rizkia is built for the doing.
A new brand entering the market with a clear point of view and zero interest in compromise. Our job was to make sure the digital presence said the same thing. Premium positioning, from the first click. Not aspirational. Actual.

We designed and developed a Shopify platform that earns its place at the top end of the market. Considered in every detail, built to convert, and confident enough to let the product do the talking. Then we stayed in the room for the first three months post-launch; growing the audience, activating the platform, and making sure the brand didn't just arrive, it landed.

Some brands ease into the market. This one showed up ready.

We've been working with Porter James since its inception in 2020, producing brand collateral, physical retail experiences and ongoing digital development. We've evolved the site over time aligning to the un-presedented scaling of the business, allowing for seamless growth of the client into international markets.

Golf has always been more than the game. Hiroki understood that before most.

A cult bag brand with a loyal following and a clear aesthetic. Considered gear for the modern golfer who finds meaning in the details, on the course and off it. What they needed was a digital home that reflected the same standard. Heritage and innovation in equal measure, with nothing wasted.

We designed and developed a new Shopify platform built to match the intention of the product itself. Every decision made with the same care Hiroki brings to their craft.

Plus Studio needed a digital home that could keep up with them. Dynamic, fluid, and alive in the way their work is. Not a static showcase, a universe to explore.

What exists now is something closer to the studio itself. A platform that positions Plus Studio not just above the noise but outside of the conversation entirely. Somewhere the work speaks first and the credentials follow.

We handled development in close collaboration with Frost Collective, who led the branding and UI/UX.

Universal Music New Zealand, the local arm of the world's largest music company, came to us to build a digital home worthy of the artists, labels, and heritage they carry. Rich Kiwi music history on one side. Global scale on the other. The site had to hold both.

We chose an approach that puts music, emotion, and culture at the centre. A stage for Kiwi artists. A portal for global audiences. An entry point for whatever comes next.

We led the rebrand, design, and development of a new e-commerce platform for Area51, a Wellington-based fashion retailer, to modernise their digital presence and empower their in-house team. Initially focused on unlocking functionality from a restrictive previous build, the project expanded into a full creative rethink — refining the brand’s identity, eCommerce strategy, and user experience. The new site brings a clean, utilitarian sensibility to the forefront, free from sci-fi tropes, and is built on Shopify to scale with the business.

Longstanding as leaders in their field, we collaborated with the globally recognised Simon James design team to redesign and re-platform the brand's online store. We dramatically improved the "back-of-house" operations by moving away from the legacy platform to Shopify Online Store 2.0.

Our team meticulously designed the new front-end to reflect Simon James' carefully curated in-store showroom experience. The platform allows customers to easily shop all facets of the business's broad yet elevated offerings, including fashion, jewelry, furniture, and more.

We've worked with the UK’s most sought-after jewellery houses, @bypariah — Recognised for their timeless pieces, and seen adorning Hailey Bieber, Kate Middleton, Kendall Jenner and more, it’s been an honour to partner with them.
⁠
We’ve been elevating marketing performance, reimagining the site from the ground up, and helping them to navigate a shifting global market along the way.
⁠
A timeless, beautiful brand with bold ambition.

A proudly sustainable, New Zealand-grown brand, Boring Milk needed a digital experience that matched the care and intention behind every bottle. Known for doing things simply and well, Boring has built a brand around honesty, quality, and an ethos of doing good without fuss.

Baina's website is an exercise in producing a scaleable, global and enterprise-ready online experience for a rapidly growing brand. We worked closely with Baina, 1/1 Studio & Pilot to built a site that extends Baina's global vision. Under the hood, our site is a masterpiece of integrations with two Shopify stores interacting to one Sanity front-end in a headless configuration, never done before with Shopify Hydrogen.

As one of New Zealand’s most premier boutiques, SHAKES had never ventured into the digital space — until now. We partnered with the fashion store to craft their first-ever online presence, delivering a brand, website design, and development that reflects their curated selection of globally renowned labels and cult status.

The new website captures the boutique’s understated yet bold aesthetic, bringing SHAKES’ unique in-store experience and rich depth of knowledge online while offering a seamless platform for showcasing their carefully selected brands.

Coal Pit Winery is a boutique family vineyard in Central Otago, NZ, producing exceptional wines. By shifting their website to Shopify, we allowed them to offer nationwide sales and a subscription service for their Wine Club members. This has allowed for streamlined operations and a much greater sales reach particularly within direct to consumer sales.

Tongue & Groove's new website, created in collaboration with Round, is a beautifully designed and technically advanced platform that showcases the brand's commitment to high quality wood products and sustainability. With a headless based Sanity build, the site offers seamless integration and innovative experiential features that elevate the user experience which is as inspirational as it is informative.

Working collaboratively with the Decent Packaging team, we have been able to make iterative improvements to their websites, resulting in a more user-friendly design and a better overall customer experience as their business has scaled into a global operation.

We designed and developed a new e-commerce platform for With Small, an eco-led cleaning product business (formerly known as Smart Ass) to assist with their expansion from paper cleaning products to dissolvable cleaning fluid tablets. The new website is engineered to showcase the business's commitment to sustainability, innovative product development, and customer ease, driving more committed sales and functional e-commerce improvements.

Bold, innovative, and revolutionary. We’re proud to release the new cutting-edge platform for Pacific Blue Sports distribution of Beuchat, one of the oldest diving and spear fishing brands in the world.

We utilised a new brand deck by James Nielsen, creating a visually striking interface to match Beuchat’s game-changing philosophy and passion for the underwater world. The site was built on Sanity 2.0 to accommodate the range of interactive elements featured throughout the platform; including the nationwide dealer map, brand timeline and product detail page.

Most eyewear brands are built for the looking. Rizkia is built for the doing.
A new brand entering the market with a clear point of view and zero interest in compromise. Our job was to make sure the digital presence said the same thing. Premium positioning, from the first click. Not aspirational. Actual.

We designed and developed a Shopify platform that earns its place at the top end of the market. Considered in every detail, built to convert, and confident enough to let the product do the talking. Then we stayed in the room for the first three months post-launch; growing the audience, activating the platform, and making sure the brand didn't just arrive, it landed.

Some brands ease into the market. This one showed up ready.

We've been working with Porter James since its inception in 2020, producing brand collateral, physical retail experiences and ongoing digital development. We've evolved the site over time aligning to the un-presedented scaling of the business, allowing for seamless growth of the client into international markets.

Golf has always been more than the game. Hiroki understood that before most.

A cult bag brand with a loyal following and a clear aesthetic. Considered gear for the modern golfer who finds meaning in the details, on the course and off it. What they needed was a digital home that reflected the same standard. Heritage and innovation in equal measure, with nothing wasted.

We designed and developed a new Shopify platform built to match the intention of the product itself. Every decision made with the same care Hiroki brings to their craft.

Plus Studio needed a digital home that could keep up with them. Dynamic, fluid, and alive in the way their work is. Not a static showcase, a universe to explore.

What exists now is something closer to the studio itself. A platform that positions Plus Studio not just above the noise but outside of the conversation entirely. Somewhere the work speaks first and the credentials follow.

We handled development in close collaboration with Frost Collective, who led the branding and UI/UX.

Universal Music New Zealand, the local arm of the world's largest music company, came to us to build a digital home worthy of the artists, labels, and heritage they carry. Rich Kiwi music history on one side. Global scale on the other. The site had to hold both.

We chose an approach that puts music, emotion, and culture at the centre. A stage for Kiwi artists. A portal for global audiences. An entry point for whatever comes next.

We led the rebrand, design, and development of a new e-commerce platform for Area51, a Wellington-based fashion retailer, to modernise their digital presence and empower their in-house team. Initially focused on unlocking functionality from a restrictive previous build, the project expanded into a full creative rethink — refining the brand’s identity, eCommerce strategy, and user experience. The new site brings a clean, utilitarian sensibility to the forefront, free from sci-fi tropes, and is built on Shopify to scale with the business.

Longstanding as leaders in their field, we collaborated with the globally recognised Simon James design team to redesign and re-platform the brand's online store. We dramatically improved the "back-of-house" operations by moving away from the legacy platform to Shopify Online Store 2.0.

Our team meticulously designed the new front-end to reflect Simon James' carefully curated in-store showroom experience. The platform allows customers to easily shop all facets of the business's broad yet elevated offerings, including fashion, jewelry, furniture, and more.

We've worked with the UK’s most sought-after jewellery houses, @bypariah — Recognised for their timeless pieces, and seen adorning Hailey Bieber, Kate Middleton, Kendall Jenner and more, it’s been an honour to partner with them.
⁠
We’ve been elevating marketing performance, reimagining the site from the ground up, and helping them to navigate a shifting global market along the way.
⁠
A timeless, beautiful brand with bold ambition.

A proudly sustainable, New Zealand-grown brand, Boring Milk needed a digital experience that matched the care and intention behind every bottle. Known for doing things simply and well, Boring has built a brand around honesty, quality, and an ethos of doing good without fuss.

Baina's website is an exercise in producing a scaleable, global and enterprise-ready online experience for a rapidly growing brand. We worked closely with Baina, 1/1 Studio & Pilot to built a site that extends Baina's global vision. Under the hood, our site is a masterpiece of integrations with two Shopify stores interacting to one Sanity front-end in a headless configuration, never done before with Shopify Hydrogen.

As one of New Zealand’s most premier boutiques, SHAKES had never ventured into the digital space — until now. We partnered with the fashion store to craft their first-ever online presence, delivering a brand, website design, and development that reflects their curated selection of globally renowned labels and cult status.

The new website captures the boutique’s understated yet bold aesthetic, bringing SHAKES’ unique in-store experience and rich depth of knowledge online while offering a seamless platform for showcasing their carefully selected brands.

Coal Pit Winery is a boutique family vineyard in Central Otago, NZ, producing exceptional wines. By shifting their website to Shopify, we allowed them to offer nationwide sales and a subscription service for their Wine Club members. This has allowed for streamlined operations and a much greater sales reach particularly within direct to consumer sales.

Tongue & Groove's new website, created in collaboration with Round, is a beautifully designed and technically advanced platform that showcases the brand's commitment to high quality wood products and sustainability. With a headless based Sanity build, the site offers seamless integration and innovative experiential features that elevate the user experience which is as inspirational as it is informative.

Working collaboratively with the Decent Packaging team, we have been able to make iterative improvements to their websites, resulting in a more user-friendly design and a better overall customer experience as their business has scaled into a global operation.

We designed and developed a new e-commerce platform for With Small, an eco-led cleaning product business (formerly known as Smart Ass) to assist with their expansion from paper cleaning products to dissolvable cleaning fluid tablets. The new website is engineered to showcase the business's commitment to sustainability, innovative product development, and customer ease, driving more committed sales and functional e-commerce improvements.

Bold, innovative, and revolutionary. We’re proud to release the new cutting-edge platform for Pacific Blue Sports distribution of Beuchat, one of the oldest diving and spear fishing brands in the world.

We utilised a new brand deck by James Nielsen, creating a visually striking interface to match Beuchat’s game-changing philosophy and passion for the underwater world. The site was built on Sanity 2.0 to accommodate the range of interactive elements featured throughout the platform; including the nationwide dealer map, brand timeline and product detail page.