Everyday Needs – 10 Months of Growth.

Everyday Needs operates within the e-commerce sector, specialising in home goods and lifestyle products. The company emphasises informed consumption, ensuring its offerings are both aesthetically pleasing and highly functional. By curating unique items that enhance daily living, Everyday Needs sets itself apart in a highly competitive market.

Catering to individuals seeking unique, high-quality items that combine functionality with style.

Their product range includes:

Home Goods: Items designed for everyday use.

Lifestyle Products: Selections catering to various aspects of daily living.

Unique Finds: Exclusive products appealing to customers seeking something special.

Prior to partnering with us, Everyday Needs faced significant challenges with their previous digital marketing provider. High ad spend with negative to little return (ROAS) was a major concern, leading to inefficiencies in their ad strategy, spending and overall online performance.

Our approach has focused on a data-informed, brand-led strategy, focusing on key foundational activities. Part of this process has been around optimising the technical setup of the ads, ensuring the highest quality audience and users were being targeted and communicated with, this in turn has allowed the omni-channel data to be more trustworthy and reflective of the customer profiles of Everyday Needs. These data-pools are now able to be leveraged to continuously improve return on ad spend whilst reaching new potential customers through a considered approach to broader brand awareness campaigns.

Part of this execution was driven by reducing ad spend across all channels by 76% whilst ensuring all activities adhered to best practices without deviating from the brand direction.

By concentrating on these areas, we aimed to maximise performance and achieve the highest ROAS, industry standard sitting for good performance is 800%. Everyday Needs over the last 10 months period has seen an overall (Meta and Google) ROAS of 947.9% compared to the same 10 month period within the previous year under the past provider where they had an overall ROAS of 190%.

The impact of these strategic changes was evident in several key metrics. The Year-on-Year performance from the past 10-months is broken down below.

Topline Performance

Meta Ads Performance

Operational Efficiency improved significantly, with only 10.86% of net ad revenue taken up by ad spend (previously 62.58%)

Google Ads Performance

Operational Efficiency improved, with only 9.99% of net ad revenue taken up by ad spend (previously 40.14%)

Combined Ads Performance

Operational Efficiency improved significantly, with only 10.55% of net ad revenue taken up by ad spend (previously 52.61%)

The performance of Everyday Needs over the past ten months illustrates the critical role of operational efficiency in achieving sustainable growth, especially during economic downturns. By optimising ad spend and focusing on data-informed, brand-led strategies, Everyday Needs not only improved their performance but also secured a positive outlook for the future.

This case study underscores the importance of strategic operational improvements in navigating and thriving through challenging economic conditions. If the foundational set up isn’t optimised and the core business activities aren’t brand aligned then we can guarantee a higher ad spend will never equal a higher ROAS or ad revenue.