Journal

New Territory founder Paul Phanoulas takes the stage with Stewart Smith from Global-E to discuss international commerce.

In a saturated market, products alone are rarely enough to make a lasting impression. Modern consumers buy into identity, perception, and the world a brand creates around itself.

Marketing is more than just creativity. It taps into how humans perceive, think, and decide. Every decision we make, whether instinctive or deliberate, is guided by patterns in our perception and thought. Understanding these psychological patterns result in growth through campaigns and strategies that are meaningful and connected.

In the ever-evolving landscape of marketing, one truth has emerged as undeniable: content is no longer just a vehicle for advertising; it is the currency that drives brand building and fosters authentic community connections. In a world where attention is the most coveted commodity, content has become the bridge between brands and their audiences, creating value, fostering trust, and shaping identities.

Building on our years-long working relationship, we were delighted to craft a new vision for Drink Almighty’s digital presence.

Embracing the future of AR's with integrations for engaging and conversion-driven online shopping experiences.

Exploring six reasons why you might want to think twice before embracing headless commerce.

Well known psychology concepts are frequently used in website design; understanding and leveraging your user's psychology is a valuable tool for influencing behaviours towards a preferential conversion point. We explore some of the key concepts used frequently in our work, in the name of sharing our knowledge.

Our latest project, Somm, aimed at delivering an exceptional urban cellar door experience. We were entrusted by Foley Hospitality Group, with whom we've had the pleasure of collaborating on website design and development in the past, to be involved from the project's inception.

Creating digital platforms for innovative companies is always an enticing challenge, particularly those in the technological sphere. Relay is one such business and is making waves in the logistical and mobility tech spheres, having developed an innovative SaaS offering specifically for deliveries of online purchases.

Useful websites need clear priorities, considered improvements and the right specialists working together. Here is how we keep the platform moving forward.

The rapid rise of Artificial Intelligence (AI) in the digital sphere has been hard to ignore. With our in-home and pocket virtual assistants, Siri and Alexa, becoming commonplace businesses are also exploring the ways in which AI can be used to improve their products and services. Fears that artificial automation will eventually replace the human task force are not new, but with AI’s advancing artistic abilities, creative fields like digital design might find themselves more at risk than people previously thought possible.

The term Headless gets thrown around a lot, but what does it actually mean and does it adequately encompass the new age of web development?

We created an exciting new website for Tongue & Groove (T&G) in collaboration with Studio Round, who led the visual design portion of this platform. New Territory handled the development and provided consultation on lead generation and usability.

It’s been over a year since the launch of Simon James’ new site, and we’re still so proud to have been involved in the process of redesigning and re-platforming this online space. A space that was meticulously designed to reflect Simon James’ well loved and carefully curated in-store experience.

We’re excited to release our new digital platform for Beuchat NZ. As revolutionary icons of the underwater sporting world, Beuchat NZ’s new website was designed to reflect the brand’s game-changing innovation.