When it came to refreshing and updating the website, the aim was a more sophisticated and contemporary experience. Our focus was on creating an intuitive and beautiful user experience across the site that would cater to both first-time users and returning wholesale customers. We wanted a seamless flow and a positive feel.
In the beginning, Almighty was sold solely online, but since its first site went live it has become a supermarket mainstay. This is great for the business – but we wanted to return attention to online sales for multipacks and encourage loyalty via subscriptions. A revised, easier-to-use commerce aspect was most important, making sales easier and increasing CRO.
The products are no longer represented by individual flavours, but instead as a range with flavours within it, so navigating multiple flavours in a single session is much easier and leads to more mixed orders. We also introduced upselling based on a free shipping threshold.
We focused on making subscriptions a lot more appealing, adding a direct link under the ‘shop’ menu. This encourages people to opt into regular boxes as part of a larger lifestyle decision – rather than just a one-off.
While increasing sales and engagement were the primary goals, it was important to expand Almighty’s publishing ability. We provided a hub for its many other digital activities – such as the community page featuring past and upcoming events, Almighty’s non-profit initiatives and the journal that features interviews and timely news. This allows the business to have a more frequent EDM and publishing schedule.
The brand has a lot of aspirations for new products, new flavours, and new ranges, so the site needs to be evergreen no matter where the product and audience steer it.
Through a refined, clear website that leans into the brand identity while being less reliant on the individual products themselves, we have helped Almighty to hero its community – as well as the positive impact its products have on peoples’ wellbeing and the environment.