Implementing AR is accessible through a range of off-the-shelf and custom tools. The flexibility and adaptability of these tools empower businesses to tailor their AR experiences to suit specific e-commerce needs, ensuring a seamless integration into their websites. Replacing traditional media like product images with a 3D model can dramatically improve engagement.
More lo-fi and top-of-funnel techniques can be utilised by utilising social media tools also, with all major platforms supporting some form of AR. An example in use is Meller sunglasses showcases their styles via an Instagram story filter where users can try on the spec’s prior to hitting the site for a purchase.
Offline experiences that utilise AR are also being created, with start-up Zero10 creating AR Mirrors that utilise the same experience within a physical retail environment, closely matching the ecommerce experience and ensuring a consistent brand experience.
Of course, as part of the implementation the generation of the models and 3D assets also needs to be done.