The Halo Effect
The halo effect is the tendency for positive impressions of a person, company, brand, or product in one area to positively influence one's opinion or feelings in other areas.
During our first impressions of seeing anything we unconsciously assign a set of superficial characteristics, both positive and negative. We form an impression without any awareness of this taking place within our minds, and yet this sets the tone for future interactions with the subject.
For example, within the homepage or landing pages the initial landing section of the site is the most crucial; the animations, images, copy and colours used are all important elements that affect a user’s subconscious judgement. Visual attraction will dictate whether the user will have a good or bad impression as of their first visit.