New Territory is a digital studio from Auckland, New Zealand.

Our clients are recognised brands, best in class creatives, innovative retailers, and global organisations. We unleash their potential with impactful projects that engage and inspire. We work globally to make the difference that identifies you from the rest.

We work directly with you and our specialist partners to solve creative challenges, simplify technical complexities, advise optimal systems, and generate strong brand equity within your digital products.

What we do

• Consultation

  Whether you have an existing project or are starting something new we can lead your next move.

  • Vision

    Expanding horizons is at the core of what we do — we aim to understand and identify how your project is received, used and presented in the world. We develop clearly defined scoped and KPI’s to measure the success of all projects, from the launch of new MVPs to redevelopment of existing digital assets.

  • Architecture

    We can guide you on optimal systems and technologies to meet your goals. With our collective experience, we can advise you on how best to operate your business to strategically maximise user-engagement and fulfilment.

  • Analytics

    Modern websites generate a maze of data — we can guide you to identify high-value human centric insights that help you better understand your customers and inform further iterations and improvement.

  • Multi-channel Strategies

    New media channels intersect beyond the silos of traditional communication — we develop logical, robust and coherent marketing and content strategies that protect your brand and capitalise on untapped potential.

• Design

  Engaging and memorable experiences created through an iterative and exploratory process.

  • Brand Development

    Strong brands require adaptive, clear, and intuitive identities — we can audit and develop your brand to ensure it is appropriate and responsive to your market and can be flexibly deployed to meet the needs and desires of your audience.

  • Design Systems

    We can craft a rich and robust design system that supports a considered, consistent and engaging brand implementation across all silos of your communication.

  • User Experiences

    Building experiences is at the core of our work — we construct dynamic, accessible, and engaging interfaces that amplify communications and conversions. We create user experiences that make our clients memorable.

  • Content Direction

    We can set the tone and voice that defines your brand — we help brands develop a consistent personality across imagery, copy, and other media.
    We can also set up content production with trusted partners for long term facilitation.

• Development

  Our team offers a wide range of skills and services that consistently deliver on the requirements of any project.

  • Full Stack

    From small brochure sites to complex web applications, our team has the necessary skills to build any scale of project required.

  • eCommerce

    Whether it’s a full site, or a simple integration we can implement a diverse range of online commerce systems.

  • Data Management

    Data is the core of your website — we can create tools that help understand and utilise this data within your workflow and generate operational insights to maximise digital ROI. Ensuring a robust data set is also key, so we ensure secure backups and redundancies are in place that are adaptable to the privacy requirements of your industry and clients.

• New Media

  Projects that are experimental in nature, utilising the latest technology at our disposal.

  • Experimentation

    Creating unique visual and graphic outputs based on a range of creative disciplines married to technology. The process of which is still undefined.

  • Augmented Reality

    Camera effect filters within Facebook or Instagram, as well as AR tools for engaging marketing campaigns or product demonstrations.

  • Fabrication

    Creation of physical products in a range of materials from plastics and resins to metal and wood — we can advise you on 3D scanning and printing or additive manufacturing projects, working with a range of trusted partners to bring objects to life. We also utilise CNC laser and machine routing, CAD and finishings.

  • Generative / Parametric Systems

    Simulating effects or modifiers within a virtual space to create data-driven results for engineering or aesthetic projects. Live data feeds, visualisations are all possible.

  • Creative Coding

    Audio reactions, visualisations, and art projects — we can utilise code to generate any manner of visual effect you desire.

Selected Clients & Collaborators

• Coal Pit Wines
• New Ground

• Richards Partners

• Checks Downtown
• Delete RTD
• Mark Albiston

• Convicts NYC

• Jasmax

• Commoners
• Williams Eatery

• Degree Design

• Fourth Street

• Blink Boys

• Mate Act Now

• Osborne Shiwan

• The Caker (WIP)

• Euro
• Nodi Rugs
• Star Superette
• Okreal

• Pilot

• Platform Store

• Kātoitoi

• ModestWorks

• Colliers International

• Wonder Group

• Studio South

• Earls

• Moniker SF

• MadeBy
• Jeffery Construction
• Jono Parker
• Two Islands Co
• The Great Catering Co
• Future Co
• Simon James Design
• Mina
• Almighty

• Templeton Group

• Porter James Sports